From a trusted family business to a stronger digital presence, Everything Digital is helping Spaintree strengthen its position as a leading landscaping, garden maintenance and tree-care provider across the Costa del Sol.
With more than 25 years of local experience, Spaintree came to Everything Digital looking to bring its brand, website and digital activity back on track — creating a clearer online presence, improving visibility across key locations and attracting higher-quality enquiries.
CLIENT SNAPSHOT
| Client | Spaintree |
| Website | www.spaintree.com |
| Industry | Landscaping, Garden Maintenance & Tree Services |
| Location | Costa Del Sol, Spain |
| Engagement | 2026 — ongoing |
| Services | SEO, GEO, Website Management, Content Strategy, Social Media, Digital Marketing, Reporting & Creative |
THE CHALLENGE
Improving Position in a Competitive Digital Landscape
Spaintree had built a strong local reputation over more than two decades, but its digital presence needed to evolve with a changing market. The key challenges were increasing competition, improving discoverability across Google, social and LLMs, and creating clearer website messaging and service structure to better communicate Spaintree’s expertise and meet customer needs.
New Competitors
A new competitor has entered the market and they are making moves and waves hindering your business growth
Discovery & Visibility
There is a need to improve discoverability across all platforms (Google, Social & LLMs)
Structure
Message and service offering needs an improved structure and voice to help solve problems 1 & 2
OUR APPROACH
A Connected Digital Strategy Across Every Channel
Everything Digital brought Spaintree’s website, SEO, content and social activity together to address three key priorities: standing out in a more competitive market, improving discoverability across Google, social and LLMs, and creating clearer, more useful content for customers.The approach combines SEO, content, AI search optimisation, email and customer experience improvements, with social ads being introduced where it can complement organic growth.
- SEO & GEO
Local SEO and GEO focused on priority services and locations, strengthening service pages, location landing pages and case studies to improve visibility across Google and LLMs. - Website & Content
Website content was developed with clearer service messaging, stronger topical depth and improved structure, making it easier for customers to understand Spaintree’s offering. - Social Media
Social content showcased Spaintree’s work, expertise and projects, helping increase visibility and keep the brand active across key platforms. - Brand & Creative
Visual content, case studies and creative assets helped differentiate Spaintree from competitors and communicate its experience and quality. - Content Strategy
Content focused on “best for” topics and common customer questions, targeting what people actively search for and helping build topical authority. - Paid Media
Planned paid campaigns will complement organic activity by increasing visibility for priority services and reaching relevant local audiences. - Reporting & Optimisation
Performance was continually reviewed to identify opportunities, refine activity and improve visibility across priority channels and topics.
PHASES OF WORK
Phase 01
Foundations & Discoverability
Completed
The first phase focused on establishing the foundations for stronger search visibility, clearer website structure and consistent digital activity.
- Priority SEO and competitor opportunities identified
- Service, location and FAQ content developed for search and AI visibility
- Website structure, user flow and on-site SEO improved
- Consistent blog and social content established
- Reporting and KPIs introduced to measure growth
Phase 02
Growth & Local Visibility
In Progress
The second phase focuses on expanding Spaintree’s organic reach, strengthening local visibility and building consistent activity across search and social channels.
- Ongoing search-led content developed, including blogs and “Best For” topics
- Localised landing pages expanded across priority services and locations
- Google Business Profile and local directory presence optimised
- Content distributed across social channels to increase reach and engagement
- Internal linking strengthened between related content and service pages
- Paid advertising introduced to support priority services and local audience targeting
- Ongoing SEO and content optimisation informed by performance data
RESULTS & IMPACT
Building Visibility That Drives Long-Term Growth
Our strategy has strengthened Spaintree’s visibility across search, local and informational queries, while expanding its content and social presence. These improvements are helping more potential customers discover relevant services across the Costa del Sol and creating a stronger foundation for continued organic growth.
| Metric | Current Impact |
| Organic Visibility | +79% search impressions, increasing from 92.2K to 165K in the last 6 months. |
| Search Coverage | Greater visibility across relevant service, location and informational searches |
| Content Growth | Expanded content supporting broader keyword and topic coverage |
| Social Media | Combined Facebook & Instagram reach +731%, impressions +166% and engagement +506% |
| Customer Experience | More relevant content helping users find services and information faster |
| Long-Term Growth | +18.5% organic clicks, growing from 903 → 1.07K |
* Results will continue to be updated as the engagement progresses.
SERVICES USED
FREQUENTLY ASKED QUESTIONS
- How can a well-established landscaping business strengthen its position in an increasingly competitive local market?A strong local reputation provides a valuable foundation, but it needs to be supported by a digital presence that clearly communicates expertise and differentiates the business from newer competitors. For Spaintree, we strengthened its positioning by combining local SEO, location-focused content, case studies and social media activity to showcase its experience, specialist services and completed projects. This helped build greater visibility and reinforce Spaintree as an established local landscaping and garden-care specialist.
- How can a landscaping business improve visibility across Google and AI-powered search?Modern search visibility requires more than optimising individual keywords. We developed content around customer search intent, priority services and key locations, while expanding service pages, local landing pages, FAQs, blogs and case studies. This created greater topical depth and helped Spaintree become more discoverable across traditional search and emerging AI-powered search experiences.
- Why are location-specific landing pages important for a landscaping business?Landscaping and garden services are highly localised, with customers often searching for specific services within specific areas. We developed location-focused landing pages targeting priority areas across the Costa del Sol, connecting relevant services with local search intent. This approach expanded Spaintree’s organic search coverage while making the website more relevant to customers in each target location.
- How can content marketing generate more visibility for a landscaping and garden-care business?Effective content should answer the questions customers are already asking before they make an enquiry. We built Spaintree’s content strategy around common customer questions, “Best For” topics, seasonal advice, specialist services and project case studies. This provided useful information for potential customers while strengthening topical authority and creating more opportunities for organic search discovery.
- How can social media support growth for an established landscaping business?For a service-led business, social media provides an opportunity to demonstrate expertise rather than simply promote services. We used Spaintree’s social channels to showcase completed projects, landscaping work, tree care, seasonal advice and specialist knowledge. Combined with SEO and website activity, this created a more consistent digital presence and significantly increased reach, impressions and engagement across Facebook and Instagram.
Make Your Expertise More Visible
A strong reputation deserves a strong digital presence. Build greater visibility, reach the right customers and turn local expertise into long-term digital growth.
