From local markets to global reach, Everything Digital has helped Everything Branded become a $40M promotional products leader.
Driving 3M+ annual website users, doubling traffic-to-lead conversion and reducing reliance on PPC, we’ve helped transform Everything Branded’s digital presence and create a more scalable approach to growth — generating 102K+ average annual leads across the USA and UK and contributing to a £90M+ average yearly revenue opportunity for Everything Branded globally.
CLIENT SNAPSHOT
| Client | Everything Branded |
| Website |        |
| Industry | Promotional Products & Branded Merchandise |
| Engagement | 8+ years – ongoing partnership |
| Engagement Type | Full-service digital and marketing partnership |
| Services | SEO, GEO, PPC, Content, AI Processing, Social Media, Email, Online Merchandising, CRM, Reporting & Creative |
THE CHALLENGE
Growing Across Markets Without Losing Local Relevance
Everything Branded needed to grow its digital presence across international markets while keeping its marketing relevant to different audiences, search behaviours and buying preferences.
The challenge wasn’t simply generating more traffic. It was about attracting the right visitors, turning more of that traffic into leads and gradually reducing reliance on paid advertising — while managing multiple websites, products, campaigns and customer journeys.The challenge was visibility.
Scale
Managing multiple international websites required a consistent digital strategy that could still adapt to the needs of each individual market.
Efficiency
PPC was an important source of leads, but reducing acquisition costs and building more sustainable channels was key to long-term growth.
Discoverability
In a highly competitive promotional products market, Everything Branded needed to increase organic visibility and turn high-intent searches into qualified traffic and leads.
OUR APPROACH
One Digital Strategy. Multiple Growth Channels.
Everything Digital took full accountability for Everything Branded’s digital growth — not just as a vendor, but as an embedded partner.
Over 8+ years, we built, managed and continuously optimised a full digital marketing operation, adapting the strategy to local search behaviour, language and audience preferences across international markets.
The strategy was built around four key goals: reduce reliance on paid media, build sustainable organic growth, use better data to make smarter decisions and increase existing customer revenue.
- SEO & GEO
Multi-market SEO focused on high-intent category and product searches, with content adapted to local search behaviour. GEO was incorporated to improve visibility across AI-powered search, contributing to stronger organic visibility and 3M+ annual website users. - PPC Management
Paid campaigns were continuously managed and optimised across markets, delivering an average 1,000%+ ROAS while reducing CPA by 60%. Ongoing optimisation helped improve campaign efficiency, maximise return from paid media and generate stronger results from every advertising spend. - Social Media
Social content, video, graphics and animation helped build the brand beyond search, support campaigns and bring Everything Branded’s products and expertise to life across digital channels. - Email Automation
Automated customer journeys were developed to nurture leads, support onboarding and encourage repeat business, upselling and longer-term customer relationships. - Online Merchandising
Product catalogues, categories and on-site content were structured and continually optimised to improve discoverability, navigation and conversion across the online shopping experience. - CRM & Reporting
Performance dashboards gave the team clearer visibility across campaigns and channels. More recently, Everything Digital led the implementation of a new global CRM system, bringing data together to improve decision-making and operational efficiency. - AI Processing
ED researched and recommended solutions to cover existing bottlenecks and long administration processes, across email, chat and customer services. Using AI functionality to automate tasks and jobs with human view to increase touch points and administration tasks.
PHASES OF WORK
Phase 01
Foundations & Market Presence
Completed
Everything Digital started by putting the core channels, systems and processes in place to support long-term digital growth.
- SEO structure built and optimised across markets
- PPC campaigns launched and managed
- Social media and content strategy established
- Email automation set up for lead nurture and retention
- Product catalogues structured for search and conversion
- Reporting dashboards created to track performance
Phase 02
Scale, Efficiency & Digital Growth
Completed
With the foundations in place, the focus shifted to growing traffic, improving campaign performance and increasing revenue from existing customers.
- SEO and content expanded across category, product and editorial pages
- Organic growth reached 3M+ annual website users
- PPC achieved 1,000%+ average ROAS
- CPA reduced by 60%
- 102K+ average annual leads generated across the UK and USA
- £90M+ average yearly revenue opportunity across Everything Branded
- Email campaigns expanded to support repeat business and upselling
- PR coverage secured through Forbes, WWD and other publications
Phase 03
Data, Optimisation & Smarter Growth
In Progress
The focus now is on using data, AI and automation to improve efficiency and create new growth opportunities.
- Global CRM system implemented to centralise customer data
- Ongoing SEO, GEO and content optimisation
- Product and catalogue improvements based on performance data
- Customer journeys refined to improve conversion and repeat business
- AI solutions introduced to reduce manual admin
- Email, chat and customer service processes being explored for automation
- Reporting streamlined to support faster, data-led decisions
- New growth opportunities identified through customer and performance data
RESULTS & IMPACT
Digital growth that delivered measurable business results.
| Metric | Current Impact |
| Annual Website Users | 3M+ users driven to Everything Branded’s websites each year |
| Lead Conversion | Traffic-to-lead conversion increased by 315% |
| PPC Performance | 1,000% + average ROAS, with CPA reduced by 60% across markets |
| Revenue Opportunity | £90M+ average yearly revenue opportunity |
| Lead Generation | EB USA: 65K average leads, 77% new / 23% existing EB UK: 37K average leads, 57% new / 43% existing |
| Media Coverage | Featured in Forbes, WWD and major US publications, reaching millions of potential customers |
| International Growth | Successfully launched and developed multiple international websites and territories |
| Digital Partnership | 8+ years of ongoing full-service digital partnership |
| CRM & Data | Centralised existing reporting structure for consistency and accuracy of lead generation, conversion and revenue opportunity. |
From traffic growth to business growth.
The partnership has built a more scalable digital operation for Everything Branded — combining stronger organic visibility, more efficient lead generation and better data to support continued growth.
CLIENT TESTIMONIAL
ED has been an integral part of the scaling strategy from research to delivery. Their insight and ability to deliver, discover, leads and conversion have eased all our concerns over new territory launches. The knowledge, leadership and impact of ED has been essential for the Everything Branded global plans.
Vish V. – Director UKI & APAC
Everything Branded
SERVICES USED
FREQUENTLY ASKED QUESTIONS
- How can SEO help grow an international business?A strong international SEO strategy can increase organic visibility across different markets by adapting content, keywords and site structure to local search behaviour and customer needs.
- How do you optimise content for SEO and AI search?We create and optimise content around relevant search topics, user intent and areas of expertise. Clear structure, useful information and strong topical coverage help content perform across traditional search while also making it easier for AI-powered search systems to understand.
- Can you manage PPC alongside organic marketing?Yes. Managing PPC alongside SEO allows us to balance immediate traffic and lead generation with longer-term organic growth. For Everything Branded, this approach helped reduce reliance on paid media while improving overall efficiency.
- How can online merchandising improve website performance?Optimising product catalogues, categories and on-site content can make products easier to find through search and easier to navigate once users reach the website. This supports both visibility and conversion.
- How can email automation support lead generation?Automated email journeys can nurture new leads, keep prospects engaged and encourage existing customers to return. They can also support upselling, repeat purchases and longer-term customer relationships.
- How does CRM and reporting improve digital marketing?A connected CRM and clear reporting give businesses a better view of where leads and customers are coming from and how campaigns are performing. This makes it easier to identify opportunities, improve efficiency and make better marketing decisions.
Ready to take your digital growth further?
Whether you’re looking to increase visibility, generate more qualified leads or scale into new markets, Everything Digital can help you build a smarter digital strategy designed for sustainable growth.
